A N.Y. Minute
Every minute a stroke goes untreated, two million brain cells
are lost.
Every minute a stroke goes untreated, two million brain cells are lost. Forever. So we made “A N.Y. Minute”—the 1-minute film about the importance of every minute after a stroke.
Filmed entirely at an active hospital, we used specialized lenses to create an immersive experience that lets viewers live a single minute in the shoes of nurses, EMTs, and doctors at NYU Langone, as they deliver life-saving stroke treatment 10 minutes faster than anywhere else.
Premiered during 2023 Superbowl Pre-game.
“More like a powerful and educational cinematic PSA than a traditional brand commercial." - Little Black Book
“Proud to be featured here with our neighbor, NYU Langone #StrokeAwareness.” - The Empire State Building
“Speed is of the essence in NYU Langone neurology ad.” — PRWeek
Case Study for A N.Y. Minute
A N.Y. Minute" is a short film created by Deloitte Digital and NYU Langone Health to raise awareness of stroke care and the hospital's neurology expertise. The film aired during the 2023 Super Bowl pregame.