The Return Visit

In the past two years, over 40% of adults in the US delayed medical care due to a fear of contracting Covid. The aftermath of this could be staggering, as some 10,000 people may die from untreated breast and colorectal cancers alone.

In 2020, NYU Langone Health tapped Deloitte Digital to create a campaign compelling enough to prevent this from happening, and encourage patients to keep their appointments.

Since 2020, ‘The return visit‘ has provided millions with the care they would not have otherwise received. Specifically, it prompted 2.2 million visits and 176,000 vital follow-up visits to various specialties, including internal medicine, cardiology, and endocrinology – none of which would have happened without the campaign. In short, the campaign unequivocally
saved lives.