Global & US launch for an Astellas brand thats indicated for FLT3 + AML.

We were challenged to create a campaign for premium prices drug that addresses a very rare form of Leukemia, in a disruptive way.

As the art supervisor on this campaign, I’ve worked with my copy partner to craft a campaign concept that its uncommon and down-rite scary. I also worked on design language, along with “Destination Greatness”, an internal launch campaign. I also designed the brandbook.