In the United States, 1 in 3 deaths is caused by cardiovascular disease (CVD). Millions have turned to fenofibrates, others to fish oil supplements or niacin, for added protection. But none of these products are FDA approved, nor do they provide any cardiovascular benefit to patients. In order to educate those living with CVD that they may still be at risk of life-threatening events, we partnered with Amarin to create an iconic 3D heart and placed it around the busiest city in the United States.

Through an unbranded TV commercial, website, and targeted banner ads, we’re asking consumers everywhere to rethink their heart health, to evaluate their treatment options with their doctor, and to, most of all, stay true to their hearts.