Designed with a single red crescent panel to represent the shape of a sickle cell. It aims to raise awareness about a disease impacting over 100,000 individuals in the US, particularly affecting Black and/or Hispanic-Americans. The Sickle Cell Ball is making its way to patients, community events, and even features in NBA 2K25. Launched in September, 2024 for Sickle Cell Disease Awareness month.

2.5k Sickle Cell Balls produced and distributed

NBA2k Sickle Cell Ball is officially part of the game

~300M Reach in just the first month

Featured By ESPN, The Red Cross, and more

—

2025 Bronze Cannes Lion

2024 Bronze Clio