CHEVRON
We Agree
There's plenty of valid criticisms of energy companies, and as it turns out, many of them are shared by Chevron.
Working with Chevron's leadership, along with local community, environmental and advocacy groups we were able to discover the common ground on which both sides could agree.
This developed into a global brand campaign championing consensus. Brought to life across all media channels, and translated into dozens of languages around the world, 'We Agree' helped shape Chevron's future direction as a company.
CD: Hayden Morris, Danny Gregory
Art Director: Jesse Packer
Copywriter: Tom Walker
Designer/Photographer: Shamel Washington
Prank & Parody
In an amusing twist, the morning of the launch, it was revealed a vendor had leaked the campaign to the Yes Men weeks earlier, spawning a DIY spoof parody campaign with everyone from Lord Voldemort to Hitler launching simultaneously and spurring parody's on FunnyOrDie.com and elsewhere.
Ironically, it doubled the campaign's impact.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.